Facebook announced last year that some changes were coming in 2022 that would affect many advertisers’ ability to target specific audience segments. These changes are now fully in effect, which means you, us, and everyone else must have updated the detailed targeting descriptions we previously used if we are a part of one of the affected segments.
So what exactly changed?
These recent changes include segments relating to healthcare, like Medicare, health causes like diabetes or cancer, sexual orientation, race, political beliefs, and religious groups and practices. And it doesn’t end there. Facebook has hinted at further restrictions in detailed targeting for gambling and weight loss industries.
On March 17, 2022, if you did not update your detailed targeting descriptions that included any of these segments, your adsets would have been automatically turned off by Facebook. Now is a good time to double-check to ensure your adsets are all still active and running and fix any that have been shut off.
So what happens now?
Now you must put on your creative expert caps and innovate. And if you don’t know where to start, this is where Pro Prospecting comes in!
All is not lost. It is time to implement new strategies and descriptions to reach your target audience. Some may find that these restrictions may open new and more effective ways to target the desired audience.
How do you reach your target audience if you can’t do it directly?
Some of the key strategies that will come into play may include:
- New targeting descriptions
It’s time to strategize and find new ways to target the same audience. Facebook still has a wide range of interests and demographics that you can still utilize to get your business in front of the intended audience. It will take high-level expertise, but with the right team, it can be achieved.
- Retargeting
Your data that you have collected through previous campaigns is still your data, even if you used the now restricted detailed targeting to amass this audience. It still belongs to you, and you can still retarget.
- Custom Audiences
Your custom audiences will now be your best friend! Many advertisers can sit back and relax during these detailed targeting changes because they know their custom audiences secure them. If you are reading this and are not secure, Pro Prospecting can still save the day. Reach out today.
- Lookalike Audiences
Lookalike audiences are a sweet pleasure in Facebook Advertising, and they just got a lot sweeter! This tool has been a game-changer, and now that we are playing a new game, it is built to handle it!
- Facebook Pixel
Any expert advertiser knows that this tool determines the success or failure of your advertising strategy in the long term. Once its flow is set up correctly, this tool relentlessly collects snd stores rich data about your target audience. Data comes in handy in times of drastic changes.
Pro Prospecting has the tools to guide you through all these alternate and powerful ways to keep your brand in front of your desired audience with absolutely zero hiccups. Don’t miss a beat!